Have you ever wondered why marketing a hedge fund is so hard? As you know, without investors, a hedge fund is nothing. But to get investors, you have to market. The problem is that most hedge funds take the “traditional marketing approach,” which simply doesn’t work for hedge funds. In the past, I wrote on […]
Getting Found as a Hedge Fund When a person decides he wants to invest in an alternative form of investment, he typically goes through one of these four routes: Asks a trusted friend, family member, or coworker for advice. Asks someone he knows in the financial industry. Contacts the last investment company, including hedge […]
The following is a comprehensive audit for Highland Capital. (If you want an audit for your own hedge fund, contact Damon here.) Who Is Highland Capital? Highland Capital is an investment advisory firm that controls nearly $20 billion in assets. It’s a rather recent entry into the hedge fund industry (though […]
SEO Tactic #1: Getting Listed on Hedge Fund Directories These days, offsite SEO tactics get a lot of bad publicity. With spammers and technology that outdoes spammers at their own game, the modern SEO “industry” has become equivalent to what “hackers” were a decade ago: a public nuisance out to take your money […]
The following is a comprehensive audit for Pioneer Investments. (If you want an audit for your own hedge fund, contact Damon here.) Who Is Pioneer Investments? Pioneer Investments is an investment manager with an age of nearly 100 years. They have offices in Boston, Dublin, and London. Having been in the hedge fund […]
Making the Best of Your Hedge Fund’s Financial Magazine Ad The magazine ad is a difficult medium to find success in. This is especially true now that the internet is ever-present. These days, when you put a hedge fund ad in a magazine, a reader as likely to head straight to Google and […]
The Secret to Getting Around Hedge Fund Marketing Regulations Remember that the hedge fund’s marketing regulations are regulations that apply to financial products. Non-financial products are not restricted by such regulations. Herein lies the secret of opening the entire marketing toolbox – the same toolbox marketers of consumer products use so well to […]
A Five-Point Checklist for Schroders The following is a comprehensive audit for Schroders. (If you want an audit for your own hedge fund, contact Damon here.) Who Is Schroders? Schroders is a centuries-old asset management company with financial products of several types. I became interested in Schroders when looking into hedge […]
What NOT to Do on Your Hedge Fund’s Site Once your website is up, scan through it to ensure that it serves the purpose it should. The purpose of your website is to get prospects asking you for more information. All technologies and tactics on your website should play a role in serving […]
The Follow-Up Series as an Integral Part of Hedge Fund Marketing Following up with prospects is one of the most effective ways of growing your investor base. In fact, it might be the most effective way of growing your base of investors. The trick to following up effectively is to follow up […]
