Successful Hedge Funds: It’s All About Mindset Running marketing campaigns for companies big and small, successful and failing has given me what I would say is an accurate outlook on exactly what separates a successful business from a soon-to-be bankrupt one. I’ve worked with companies that have been around for over a century. I’ve […]
Something must be working. Despite the poor relative performance of hedge funds, more investors are choosing hedge funds as their preferred financial instruments. Why You Need a Hedge Fund Marketer A hedge fund is really just a team of people. And technically, a hedge fund only really needs two people: the CEO and the fund […]
Winning with Hedge Fund Advertising For PR firms, advertising agencies, and independent marketers, it’s very fashionable these days to present marketing as a simple task. But anyone who’s actually looked into the hedge fund industry will see the truth: marketing a hedge fund to upscale investors and institutions is an enormous task. While it’s easy […]
We are all in the industry of risk. Though a wide field, experts from all areas of this field have input that can influence your thinking in your personal niche. Once in awhile, it’s a good idea to sit back and hear some advice from the masters. Masters of risk include the stock investor […]
The Website of a Startup Hedge Fund Now that your hedge fund has a website (you do have a website, right?), the next question is what it should contain. If you’re like most hedge funds, your website is nothing more than a fancy business card. That’s exactly the type of website you should […]
How You Can Segment Hedge Fund Investors As a hedge fund, you will meet many different types of hedge fund investors. When you first begin your fund, you’ll most likely be targeting individual investors, not large institutions. But instead of lumping all of your first investors under the category “individual investors,” you will benefit from […]
It appears as though the sky is falling. Recent news reports on the hedge fund industry have been all but negative. From the “hedge funds are scams” hype of the previous decades to pessimistic forecasts of the hedge fund industry, the media is not being kind to hedge funds these days. The S&P is up […]
Increase Your Google Rankings and Double Your Site Traffic In Just 10 Steps (part 2) Add hyperlinks. Google loves both internal and external linking. Link to other areas of your site within a post. Link outside your site, as well (to related sites, of course). Linking itself is probably 10-20% of good SEO. Add images. Not only […]
Increase Your Google Rankings and Double Your Site Traffic In Just 10 Steps Tweet your posts. ALL of them. Tweeting doesn't only help spread your content, but it can help your SEO efforts. How? If you're tweeting EVERY POST, eventually someone is going to repost. Instant, free backlinks. Add an SEO-based call to action (CTA) to the end of your […]
The Copywriter's Time Management Handbook Many times, a copywrіter works under tight space or timіng constraints. Clients can also be very demanding and expect constant communication on the progrеss of a projeсt. A skill many copywriters forget about but still need is time management. Time management, in my opinion is the ability to think undеr […]
