4 Areas for Improvement – Silk Invest The following is a comprehensive audit for Silk Invest. (If you want an audit for your own hedge fund, contact Damon here.) Who Is Silk Invest? Based in London, Silk Invest runs the Silk African Lions Fund, a hedge fund focusing on growth on […]
Most Successful Hedge Fund Marketing Is Counter-Intuitive If you were to draw out a diagram of what a successful hedge fund marketing campaign looks like, you’d realize you need more paper. Truly successful advertising campaigns are multi-faceted, have long pipelines and funnels that put prospects into their correct places, and have a backend […]
How Hedge Funds Can Benefit from Pay-Per-Click A quick primer on pay-per-click (PPC) advertising; if you’re already familiar with the concept, skip this paragraph. PPC ads work in a way that ensures you are paying for people to see your ads. Unlike newspaper ads, PPC ads will actually tell you how many people […]
How to Separate Your Hedge Fund from the Pack If all the hedge funds in the world were reading this, only one will actually be able to say it will win in the performance category. If you aren’t that hedge fund, you cannot rely on performance alone to win over investors. After all, […]
Using Celebrities to Market Your Hedge Fund The restrictions on hedge fund marketing remove a lot of tools from a marketer’s toolbox. Celebrities are one such great tool. And as much as you and I logically disagree with the idea that George Foreman should have any influence on how many sandwich presses are […]
Questions for Hedge Funds to Answer before Running Ads Advertising is expensive. Just like buying a new car, you don’t just give your money to a car dealership before knowing where you will park your car, why you need the car, and where you will drive it. Advertising also requires you to answer some questions […]
How to Convince an Investor You’re the Best Choice So you have an investor who may or may not be interested in investing in a hedge fund. Now what? Though not a requirement, hopefully, your investor has demonstrated his interest in you, whether through signing up on your website or calling you to request […]
And One Way to Make It Work: Get Them Offline Most hedge fund startups are eager to get online. After all, the mere presence of a website opens you up to investors around the world. Unfortunately, what most hedge funds find is that the standard internet marketing tactics – tactics designed to get your website […]
Nurturing Your Tribe through Communication A hedge fund has three ways of getting clients: Outbound marketing, such as through direct mail. Inbound marketing, such as through your website’s SEO content. Referalls. One mistake marketers often make is to erroneously believe that the third form of getting clients requires a system – that they […]
Marketing Your Hedge Fund: The Big Picture What follows is an overview of the general steps you will need to take to successfully market your hedge fund. Each step is quite involved, showing that hedge fund marketing isn’t exactly a simple process. But the fact that the overall process is malleable means that it […]
