A Short Primer on How to Write Copy (Part 8: The Call to Action) So now you’re at the end of your sales letter. If you were a salesman making your pitch, this would be the hard part–you’ve got to ask your prospect to open his wallet and pay you. However, you’re writing copy. So, […]
A Short Primer on How to Write Copy (Part 7: The Guarantee) The guarantee is entirely option. It is not a necessary part of a sales letter. That said, it is, however, occasionally useful. The guarantee can act as a final push, spurring an undecided prospect into the action of buying. Whether a guarantee is […]
A Short Primer on How to Write Copy (Part 6: Stating the Price) The mere act of deciding upon a price for your product or service is a beast of a topic. Thus, I plan to avoid it and focus on the actual stating of the price. Once you’ve decided on the price, you’ve got […]
A Short Primer on How to Write Copy (Part 5: Personal Credibility) Once you’ve supplied your readers with adequate proof that your product/serve is beneficial, it’s useful to provide similar proof for you or your company. This is where many businesses err, and it even happens with big companies. I see this all the time, […]
A Short Primer on How to Write Copy (Part 4: Proof of Benefits) Okay, so you’ve got the benefits of your product/service listed in a way that tells the prospect how you can help him. Now what? Well, if your next step is to move your copy into how your prospect can buy the product, […]
A Short Primer on How to Write Copy (Part 3: Stating the Benefits) Pick up any book on copywriting and begin reading. After a while, you’ll realize that the majority of the book is teaching you how to state a product’s benefits in an attractive way. Most materials on copywriting focus on this aspect, because […]
A Short Primer on How to Write Copy (Part 2: Stating the Problem) In the previous post on how to write copy, we looked at the headline. If you’ve written a good enough headline for the reader to continue on, you’re ready to start pushing your wares. But I can’t tell you how many times […]
A Short Primer on How to Write Copy (Part 1: Headlines) This article is for new copywriters and anyone who wants to learn how to write copy himself without hiring an expensive copywriter. While it is true that writing successful copy requires a bit of education and experience, even untrained people can write a decent […]
Copywriter Job Description As the worldwide economy grows, companies need more skilled writers who can help sell their products or services. Copywriters fill this need, and while each copywriter will have different specific projects and work in different fields, the average copywriter job description includes: Writing press releases Helping companies design advertisements Writing sales copy […]
3 Quick Tips for More Persuasive Copywriting For those already well into their copywriting career, these three persuasive copywriting tips may seem obvious. But what’s obvious is not always second nature. In other words, what you’re about to read you probably already know. Don’t think I’m being condescending; I often have to remind myself of […]
