The Most Important Resume Writing Tip Here’s the biggest secret to resume writing: People who are good at what they do do not need a resume. A Google search is now your resume. That being said, what if you don’t have published work or a website? What if you insist on going the conservative route […]
Twitter Copywriting is Copywriting Lite™ Who remembers the 80/20 rule of copywriting? That’s right, class — it’s that 80% of your copywriting efforts should be put into writing a headline with the other 20% put into actually writing the copy. This is the key to understanding Twitter Copywriting. Twitter, with its restriction on the number […]
Script Shaala has posted a review of my copywriting guide on her site. Go to Script Shaala for the full review.
Free Copywriting Course I have begun a free copywriting course on youtube for those who are interested in becoming a copywriter but don’t want to spend the hundreds of dollars for an online course. I will be posting a new 4-minute lesson every time the previous lesson reaches 1,000 viewers. The tentative schedule is as […]
Getting Clients from Other Copywriters One astute reader of my copywriting guide noticed that in the guide, I mention the possibility of getting copywriting clients from other copywriters without actually explaining how. Today, I answer that question. When a Copywriting Business Grows… When a copywriter grows his or her business it often gets to the […]
A Great Niche for Aspiring Copywriters I’ve you’ve followed my guide, you will know how important it is for a copywriter to develop a great niche for himself. For some, choosing a niche is the hardest part of beginning a copywriting business. However, new copywriters are entering the trade at a peculiar time in advertising. […]
This blog is shifting toward an audience of copywriters — not marketers I have decided to shift the content of this blog to one of advice, tips, and how-tos for copywriters. The reasons are many: Most marketers who use my copywriting service could not care less about my marketing theories — they only care that […]
The Guide is Out It took a long time, but it is finally out. My apologies to those who sent emails asking about it; I spent more time than planned polishing it. This book is in response to the mass of unsolicited emails I get through this site. This site was originally intended for gaining […]
I currently have no ads linking to this site… All of my traffic comes from Google and social media (mainly LinkedIn). Being so, I do not entirely control what kind of visitors I get. But simply based on emails I get, it is clear that there is a significant percentage of visitors who are not […]
Most copywriters tend to follow a more-or-less fixed career path. This path can be summarized with the acronym IDEAL. The IDEAL path of copywriting is composed of five overall stages: Interest: Interest in copywriting Decision: Decision to become a copywriter Education: Education in the art of writing copy Acquisition: Acquisition of clients Liberation: Liberation from […]
