The following is a comprehensive audit for Pioneer Investments. (If you want an audit for your own hedge fund, contact Damon here.) Who Is Pioneer Investments? Pioneer Investments is an investment manager with an age of nearly 100 years. They have offices in Boston, Dublin, and London. Having been in the hedge fund […]
Making the Best of Your Hedge Fund’s Financial Magazine Ad The magazine ad is a difficult medium to find success in. This is especially true now that the internet is ever-present. These days, when you put a hedge fund ad in a magazine, a reader as likely to head straight to Google and […]
The Secret to Getting Around Hedge Fund Marketing Regulations Remember that the hedge fund’s marketing regulations are regulations that apply to financial products. Non-financial products are not restricted by such regulations. Herein lies the secret of opening the entire marketing toolbox – the same toolbox marketers of consumer products use so well to […]
A Five-Point Checklist for Schroders The following is a comprehensive audit for Schroders. (If you want an audit for your own hedge fund, contact Damon here.) Who Is Schroders? Schroders is a centuries-old asset management company with financial products of several types. I became interested in Schroders when looking into hedge […]
What NOT to Do on Your Hedge Fund’s Site Once your website is up, scan through it to ensure that it serves the purpose it should. The purpose of your website is to get prospects asking you for more information. All technologies and tactics on your website should play a role in serving […]
The Follow-Up Series as an Integral Part of Hedge Fund Marketing Following up with prospects is one of the most effective ways of growing your investor base. In fact, it might be the most effective way of growing your base of investors. The trick to following up effectively is to follow up […]
4 Areas for Improvement – Silk Invest The following is a comprehensive audit for Silk Invest. (If you want an audit for your own hedge fund, contact Damon here.) Who Is Silk Invest? Based in London, Silk Invest runs the Silk African Lions Fund, a hedge fund focusing on growth on […]
Most Successful Hedge Fund Marketing Is Counter-Intuitive If you were to draw out a diagram of what a successful hedge fund marketing campaign looks like, you’d realize you need more paper. Truly successful advertising campaigns are multi-faceted, have long pipelines and funnels that put prospects into their correct places, and have a backend […]
How Hedge Funds Can Benefit from Pay-Per-Click A quick primer on pay-per-click (PPC) advertising; if you’re already familiar with the concept, skip this paragraph. PPC ads work in a way that ensures you are paying for people to see your ads. Unlike newspaper ads, PPC ads will actually tell you how many people […]
How to Separate Your Hedge Fund from the Pack If all the hedge funds in the world were reading this, only one will actually be able to say it will win in the performance category. If you aren’t that hedge fund, you cannot rely on performance alone to win over investors. After all, […]