2014-Sep

Using Celebrities to Market Your Hedge Fund     The restrictions on hedge fund marketing remove a lot of tools from a marketer’s toolbox. Celebrities are one such great tool. And as much as you and I logically disagree with the idea that George Foreman should have any influence on how many sandwich presses are […]

Questions for Hedge Funds to Answer before Running Ads Advertising is expensive. Just like buying a new car, you don’t just give your money to a car dealership before knowing where you will park your car, why you need the car, and where you will drive it. Advertising also requires you to answer some questions […]