A Short Primer on How to Write Copy (Part 2: Stating the Problem) In the previous post on how to write copy, we looked at the headline. If you’ve written a good enough headline for the reader to continue on, you’re ready to start pushing your wares. But I can’t tell you how many times […]
A Short Primer on How to Write Copy (Part 1: Headlines) This article is for new copywriters and anyone who wants to learn how to write copy himself without hiring an expensive copywriter. While it is true that writing successful copy requires a bit of education and experience, even untrained people can write a decent […]
3 Quick Tips for More Persuasive Copywriting For those already well into their copywriting career, these three persuasive copywriting tips may seem obvious. But what’s obvious is not always second nature. In other words, what you’re about to read you probably already know. Don’t think I’m being condescending; I often have to remind myself of […]
How to Become a Resume Copywriter Run a Google search on the term resume copywriter and you’ll likely come up with nothing useful (besides this site, of course). If you came here looking for tips on how to write a resume, click the text to the left. Perhaps the reason is that copywriters don’t often […]
How Changing Link Color Improved My Conversions Link colors, to the general public, are insignificant. That’s because to most people blue = link and not blue = weird. But there’s no law that says all links have to be blue. Webmasters just don’t take the time to experiment with link color. However, a couple months […]
Can’t Afford My Copywriting Course? I offer three price options for those interested in learning how to get copywritng clients quickly, so this copywriting course should be within everyone’s budgets. But if you’re just starting your career, I’ll give you the benefit of the doubt. Use the code desire when checking out to get $10 […]
…When Writing Copy for Male Markets Here’s the problem with modern copywriting: It’s techniques are based on empirical results. Let me explain: Successful copywriters copy successful copy. Successful copy is copy with high conversion rates. Most copy is written for “the consumer.” “The consumer” is overwhelmingly female. Conclusion: Most copywriting techniques are based on what […]
Forget “Think and Grow Rich” Anyone who has a triple-digit IQ will realize upon finishing this wrongly praised book that the main contents primarily stem from pseudoscience. In “Think and Grow Rich,” Napoleon Hill basically says, “If you keep thinking about money, money will come to you.” WHAT KIND OF BULLSHIT IS THAT? No wonder […]
When you ask a copywriter how to become a copywriter, here is the response you will usually receive (in a more direct, blunt fashion):
Perhaps one of the most popular questions of new freelance copywriters is how much to charge. This is a common and reasonable question. Learn the answer here.
