How to Write Good Copy without Learning for Years Despite the fact that I offer a free primer on how to write good copy, people still want something they can use to write good copy fast. So I’m going to break down the structure of a simple yet strong sales letter in a way that […]
How to State the Price in Copy In regards to copywriting prices, I’ve previously written on the subject in my basic guide on writing copy for non-copywriters. However, the issue of price is one that is so complex that it cannot be covered in a single blog post. In fact, explaining the whole process of […]
Confidence as a Driving Principle in Copywriting Copywriters don’t have to face the pressure that salespeople face every day. We don’t have to see our prospects face-to-face. We don’t have to listen to each individual piece of rejection. And most obvious of all, we don’t need to put on our suits and look our best […]
A Short Primer on How to Write Copy (Part 9: Putting It All Together) I’d like to preface this post with saying congratulations to those reading. 90% of the people who start a course like this give up before finishing. If you’re reading this, then you’re one of the few who will likely prosper in […]
A Short Primer on How to Write Copy (Part 8: The Call to Action) So now you’re at the end of your sales letter. If you were a salesman making your pitch, this would be the hard part–you’ve got to ask your prospect to open his wallet and pay you. However, you’re writing copy. So, […]
A Short Primer on How to Write Copy (Part 7: The Guarantee) The guarantee is entirely option. It is not a necessary part of a sales letter. That said, it is, however, occasionally useful. The guarantee can act as a final push, spurring an undecided prospect into the action of buying. Whether a guarantee is […]
A Short Primer on How to Write Copy (Part 6: Stating the Price) The mere act of deciding upon a price for your product or service is a beast of a topic. Thus, I plan to avoid it and focus on the actual stating of the price. Once you’ve decided on the price, you’ve got […]
A Short Primer on How to Write Copy (Part 5: Personal Credibility) Once you’ve supplied your readers with adequate proof that your product/serve is beneficial, it’s useful to provide similar proof for you or your company. This is where many businesses err, and it even happens with big companies. I see this all the time, […]
A Short Primer on How to Write Copy (Part 4: Proof of Benefits) Okay, so you’ve got the benefits of your product/service listed in a way that tells the prospect how you can help him. Now what? Well, if your next step is to move your copy into how your prospect can buy the product, […]
A Short Primer on How to Write Copy (Part 3: Stating the Benefits) Pick up any book on copywriting and begin reading. After a while, you’ll realize that the majority of the book is teaching you how to state a product’s benefits in an attractive way. Most materials on copywriting focus on this aspect, because […]
