...When Writing Copy for Male Markets

Here's the problem with modern copywriting: It's techniques are based on empirical results. Let me explain:

1. Successful copywriters copy successful copy.
2. Successful copy is copy with high conversion rates.
3. Most copy is written for "the consumer."
4. "The consumer" is overwhelmingly female.

Conclusion: Most copywriting techniques are based on what works for female consumers.

In other words...

...Copywriters who are writing copy for male-heavy markets are relying on flawed techniques!

How are we to be successful if we are applying a set of female preferences to a male audience? The simple answer is we won't be successful.

This is why I've niched myself as a male-interest copywriter, and it is also why I have written the following whitepaper for anyone interested in marketing to a male audience--especially you, copywriter!

Marketing to the Male Psychology, my free whitepaper explains why Marketing Strategy A (i.e., the standard copywriting strategy) is flawed:

The above whitepaper is FREE. Click above to download it. And use it for good, not evil!