What Is Copywriting -- Who Should Read This Article

If you are asking "what is copywriting?" it's likely that you're either

Interested in copywriting -- i.e., considering a career in copywriting
Or know some rich guy who claims he made his fortune through copywriting -- i.e., you want to know how he did it

I am going to assume for this article that you belong to the former category.

What Is Copywriting -- Selling a Product/Service through Words

Business owners find the actual act of selling frustrating. Hoping a customer will see your offer and buy is a sure way to fail. The problem is most business owners do not know how to convince potential customers to buy. The question in most business's minds is "Why aren't people buying?"

Sometimes the problem is how businesses present their offer. Eventually, businesses figure out that they need better copywriting, the art of using the written word to convince readers to buy.

What Is Copywriting -- Optimizing Sales Numbers through Writing

You know what would be great? If there were a magic word that could get anyone to buy whatever you are selling. Unfortunately, no such thing exists. But if your copywriting skills are good, you can at least get closer to your goal. A business's best option is to integrate quality copywriting into their website and sales material.

Copywriting relies on understanding the psychology of the consumer. By understanding what is going through a consumer's mind when he encounters your product, you can say the words that hit those mental pressure points, increasing the likelihood that the reader purchases your product/service.

While much of copywriting is based on scientific principles, it's not fail-proof. So, copywriting requires some creativity. The limitation of writers with no copywriting experience is that they don't have a solid understand of what consumers want. Thus, to optimize your sales, you must either