How to State the Price in Copy In regards to copywriting prices, I’ve previously written on the subject in my basic guide on writing copy for non-copywriters. However, the issue of price is one that is so complex that it cannot be covered in a single blog post. In fact, explaining the whole process of […]
…When Writing Copy for Male Markets Here’s the problem with modern copywriting: It’s techniques are based on empirical results. Let me explain: Successful copywriters copy successful copy. Successful copy is copy with high conversion rates. Most copy is written for “the consumer.” “The consumer” is overwhelmingly female. Conclusion: Most copywriting techniques are based on what […]
Forget “Think and Grow Rich” Anyone who has a triple-digit IQ will realize upon finishing this wrongly praised book that the main contents primarily stem from pseudoscience. In “Think and Grow Rich,” Napoleon Hill basically says, “If you keep thinking about money, money will come to you.” WHAT KIND OF BULLSHIT IS THAT? No wonder […]
Most copywriters tend to follow a more-or-less fixed career path. This path can be summarized with the acronym IDEAL. The IDEAL path of copywriting is composed of five overall stages: Interest: Interest in copywriting Decision: Decision to become a copywriter Education: Education in the art of writing copy Acquisition: Acquisition of clients Liberation: Liberation from […]