A Short Primer on How to Write Copy (Part 2: Stating the Problem) In the previous post on how to write copy, we looked at the headline. If you’ve written a good enough headline for the reader to continue on, you’re ready to start pushing your wares. But I can’t tell you how many times […]
A Short Primer on How to Write Copy (Part 1: Headlines) This article is for new copywriters and anyone who wants to learn how to write copy himself without hiring an expensive copywriter. While it is true that writing successful copy requires a bit of education and experience, even untrained people can write a decent […]
3 Quick Tips for More Persuasive Copywriting For those already well into their copywriting career, these three persuasive copywriting tips may seem obvious. But what’s obvious is not always second nature. In other words, what you’re about to read you probably already know. Don’t think I’m being condescending; I often have to remind myself of […]
How to Become a Resume Copywriter Run a Google search on the term resume copywriter and you’ll likely come up with nothing useful (besides this site, of course). If you came here looking for tips on how to write a resume, click the text to the left. Perhaps the reason is that copywriters don’t often […]
How Changing Link Color Improved My Conversions Link colors, to the general public, are insignificant. That’s because to most people blue = link and not blue = weird. But there’s no law that says all links have to be blue. Webmasters just don’t take the time to experiment with link color. However, a couple months […]
When you ask a copywriter how to become a copywriter, here is the response you will usually receive (in a more direct, blunt fashion):
The Most Important Resume Writing Tip Here’s the biggest secret to resume writing: People who are good at what they do do not need a resume. A Google search is now your resume. That being said, what if you don’t have published work or a website? What if you insist on going the conservative route […]
Twitter Copywriting is Copywriting Lite™ Who remembers the 80/20 rule of copywriting? That’s right, class — it’s that 80% of your copywriting efforts should be put into writing a headline with the other 20% put into actually writing the copy. This is the key to understanding Twitter Copywriting. Twitter, with its restriction on the number […]
Free Copywriting Course I have begun a free copywriting course on youtube for those who are interested in becoming a copywriter but don’t want to spend the hundreds of dollars for an online course. I will be posting a new 4-minute lesson every time the previous lesson reaches 1,000 viewers. The tentative schedule is as […]
For new copywriters, the wealth of information and techniques one needs to remember to write decent copy is often overwhelming. The best way to overcome information overload is spaced learning: Learn things is small chunks. Today, I have 5 important tips for new copywriters. These tips can be put into action immediately. Free Tip #1: […]