Infographic: Marketing System for Hedge Funds

Today's infographic visually segments how a hedge fund should be allocating its brainpower in designing a marketing system for attracting investors.

Key Takeaways

1. Hedge funds should actively discriminate against prospects so as to draw in the most viable investors and exclude prospects who are unlikely to invest with the fund.
2. Hedge funds should be using multiple forms of media to attract investors, as no single form of media is best positioned to target all of the potential investors.
3. Hedge funds must follow up with their leads; otherwise, too much of their marketing budget will be wasted on attracting prospects who later leave to find other investment opportunities.