What is a Copywriter -- Differences in Writing Styles

By asking "what is a copywriter" you are asking more specifically what a copywriter writes. After all, there are a lot of differences in writing styles and formats, with each type of "writing" job taking up a different style. Wrapping your head around the differences of each type of writer could take you a while, so I've written up a short definition of a copywriter to clear everything up!

What is a Copywriter -- Definition

A Copywriter is a person who writes content for a company for the purpose of selling a product or service. The copywriter must describe the product/service in a way that convinces the reader to make a purchase. Copywriters write anything from long sales letters to short product descriptions.

I'm going to be presumptive and assume you are asking "what is a copywriter" because you are interested in being a copywriter. If so, read on...

Becoming a copywriter often takes a bit of work, at least in the beginning. Finding clients on your own is an option, but most copywriters end up joining a company. Your job as a copywriter could be as general as writing all the content for a website or as specific as only writing content that is going to be seen by potential customers.

What is a Copywriter -- How to Start

There's more than one way to begin your career as a copywriter. You may start by getting copywriting clients and then learning the trade as you work.

Another option is to go through a copywriting course first, though these courses tend to be expensive ($500 and up for an online course, for example). I encourage anyone interested in copywriting to first read up on the trade, especially how copy (written content with the purpose of convincing readers to buy) is written. This page is just to give you the basic idea of what a copywriter does.

If you do decide to take a course, I encourage you to first read this post on how not to be scammed out of your money: Many copywriting programs are scams.