How to Convince an Investor You’re the Best Choice So you have an investor who may or may not be interested in investing in a hedge fund. Now what? Though not a requirement, hopefully, your investor has demonstrated his interest in you, whether through signing up on your website or calling you to request […]
And One Way to Make It Work: Get Them Offline Most hedge fund startups are eager to get online. After all, the mere presence of a website opens you up to investors around the world. Unfortunately, what most hedge funds find is that the standard internet marketing tactics – tactics designed to get your website […]
Nurturing Your Tribe through Communication A hedge fund has three ways of getting clients: Outbound marketing, such as through direct mail. Inbound marketing, such as through your website’s SEO content. Referalls. One mistake marketers often make is to erroneously believe that the third form of getting clients requires a system – that they […]
Marketing Your Hedge Fund: The Big Picture What follows is an overview of the general steps you will need to take to successfully market your hedge fund. Each step is quite involved, showing that hedge fund marketing isn’t exactly a simple process. But the fact that the overall process is malleable means that it […]
Successful Hedge Funds: It’s All About Mindset Running marketing campaigns for companies big and small, successful and failing has given me what I would say is an accurate outlook on exactly what separates a successful business from a soon-to-be bankrupt one. I’ve worked with companies that have been around for over a century. I’ve […]
Something must be working. Despite the poor relative performance of hedge funds, more investors are choosing hedge funds as their preferred financial instruments. Why You Need a Hedge Fund Marketer A hedge fund is really just a team of people. And technically, a hedge fund only really needs two people: the CEO and the fund […]
Winning with Hedge Fund Advertising For PR firms, advertising agencies, and independent marketers, it’s very fashionable these days to present marketing as a simple task. But anyone who’s actually looked into the hedge fund industry will see the truth: marketing a hedge fund to upscale investors and institutions is an enormous task. While it’s easy […]
We are all in the industry of risk. Though a wide field, experts from all areas of this field have input that can influence your thinking in your personal niche. Once in awhile, it’s a good idea to sit back and hear some advice from the masters. Masters of risk include the stock investor […]
The Website of a Startup Hedge Fund Now that your hedge fund has a website (you do have a website, right?), the next question is what it should contain. If you’re like most hedge funds, your website is nothing more than a fancy business card. That’s exactly the type of website you should […]
How You Can Segment Hedge Fund Investors As a hedge fund, you will meet many different types of hedge fund investors. When you first begin your fund, you’ll most likely be targeting individual investors, not large institutions. But instead of lumping all of your first investors under the category “individual investors,” you will benefit from […]