How to State the Price in Copy In regards to copywriting prices, I’ve previously written on the subject in my basic guide on writing copy for non-copywriters. However, the issue of price is one that is so complex that it cannot be covered in a single blog post. In fact, explaining the whole process of […]
Confidence as a Driving Principle in Copywriting Copywriters don’t have to face the pressure that salespeople face every day. We don’t have to see our prospects face-to-face. We don’t have to listen to each individual piece of rejection. And most obvious of all, we don’t need to put on our suits and look our best […]
A Short Primer on How to Write Copy (Part 9: Putting It All Together) I’d like to preface this post with saying congratulations to those reading. 90% of the people who start a course like this give up before finishing. If you’re reading this, then you’re one of the few who will likely prosper in […]