This article on how to select testimonials is particularly directed at two groups of people:   –          Individuals (usually Internet marketers) who contact me with a product to sell –          Other copywriters who wish to improve their copy   Here’s the dilemma: A client sends me a product and wants a sales letter. I ask […]

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  In respect to other forms of design, the field of web design is a relatively new one. However, many people—especially web designers—already have a feel for what kind of person the average web designer is. While web designers may differ significantly on personality factors, one this is readily apparent: most web designers are male. […]

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