When a person decides he wants to invest in an alternative form of investment, he typically goes through one of these four routes: Asks a trusted friend, family member, or coworker for advice. Asks someone he knows in the financial industry. Contacts the last investment company, including hedge funds, that he can […]
The magazine ad is a difficult medium to find success in. This is especially true now that the internet is ever-present. These days, when you put a hedge fund ad in a magazine, a reader as likely to head straight to Google and type in “hedge fund” as he is to respond directly to the […]
The Follow-Up Series as an Integral Part of Hedge Fund Marketing Following up with prospects is one of the most effective ways of growing your investor base. In fact, it might be the most effective way of growing your base of investors. The trick to following up effectively is to follow up […]
Most Successful Hedge Fund Marketing Is Counter-Intuitive If you were to draw out a diagram of what a successful hedge fund marketing campaign looks like, you’d realize you need more paper. Truly successful advertising campaigns are multi-faceted, have long pipelines and funnels that put prospects into their correct places, and have a backend […]
Infographic: Marketing System for Hedge Funds Today’s infographic visually segments how a hedge fund should be allocating its brainpower in designing a marketing system for attracting investors. Key Takeaways Hedge funds should actively discriminate against prospects so as to draw in the most viable investors and exclude prospects who are unlikely to invest […]
Not everyone can say that they are retiring with a sizable pension income. Due to the continuous decline in annuity rates, not many people retire with huge amounts of capital in their bank accounts. Some even have to put aside the luxuries of a classy life and make changes to their daily routine to accommodate […]
The following is a comprehensive audit for Man Group. (If you want an audit for your own hedge fund, contact Damon here.) Who Is Man Group? Man Group is an investment management group run out of London. They run the GLG Balanced Managed Retail hedge fund, which targets “average” investors as opposed […]
Besides marketing correctly, you also need to plan your marketing budget correctly. As I always say, marketing is about quality strategies, not quantity of tactics. Hedge funds who budget their marketing correctly are few. In this infographic, I will give you 12 pieces of advice to take more advantage of your marketing budget. Enjoy, and […]
The following is a comprehensive audit for Blue Elephant Capital Management. (If you want an audit for your own hedge fund, contact Damon here.) Who Is Blue Elephant? Blue Elephant is a capital management group based in New York but registered in Delaware. They recently broke the $50 million AUM mark and […]
Have you ever heard that most hedge funds underperform a portfolio of randomly chosen stocks? It’s true! But that doesn’t mean all hedge funds are run by chimpanzees randomly hitting their keyboards with stock-trading software open. The World’s Best Hedge Funds Hedge funds are popular because of their management talent, who claim to be […]
