The following is a comprehensive audit for Man Group. (If you want an audit for your own hedge fund, contact Damon here.) Who Is Man Group? Man Group is an investment management group run out of London. They run the GLG Balanced Managed Retail hedge fund, which targets “average” investors as opposed […]
Besides marketing correctly, you also need to plan your marketing budget correctly. As I always say, marketing is about quality strategies, not quantity of tactics. Hedge funds who budget their marketing correctly are few. In this infographic, I will give you 12 pieces of advice to take more advantage of your marketing budget. Enjoy, and […]
The following is a comprehensive audit for Blue Elephant Capital Management. (If you want an audit for your own hedge fund, contact Damon here.) Who Is Blue Elephant? Blue Elephant is a capital management group based in New York but registered in Delaware. They recently broke the $50 million AUM mark and […]
Have you ever heard that most hedge funds underperform a portfolio of randomly chosen stocks? It’s true! But that doesn’t mean all hedge funds are run by chimpanzees randomly hitting their keyboards with stock-trading software open. The World’s Best Hedge Funds Hedge funds are popular because of their management talent, who claim to be […]
Have you ever wondered why marketing a hedge fund is so hard? As you know, without investors, a hedge fund is nothing. But to get investors, you have to market. The problem is that most hedge funds take the “traditional marketing approach,” which simply doesn’t work for hedge funds. In the past, I wrote on […]
Getting Found as a Hedge Fund When a person decides he wants to invest in an alternative form of investment, he typically goes through one of these four routes: Asks a trusted friend, family member, or coworker for advice. Asks someone he knows in the financial industry. Contacts the last investment company, including hedge […]
The following is a comprehensive audit for Highland Capital. (If you want an audit for your own hedge fund, contact Damon here.) Who Is Highland Capital? Highland Capital is an investment advisory firm that controls nearly $20 billion in assets. It’s a rather recent entry into the hedge fund industry (though […]
SEO Tactic #1: Getting Listed on Hedge Fund Directories These days, offsite SEO tactics get a lot of bad publicity. With spammers and technology that outdoes spammers at their own game, the modern SEO “industry” has become equivalent to what “hackers” were a decade ago: a public nuisance out to take your money […]