What Is Copywriting — Who Should Read This Article If you are asking “what is copywriting?” it’s likely that you’re either Interested in copywriting — i.e., considering a career in copywriting Or know some rich guy who claims he made his fortune through copywriting — i.e., you want to know how he did it I […]
How to Become a Resume Copywriter Run a Google search on the term resume copywriter and you’ll likely come up with nothing useful (besides this site, of course). If you came here looking for tips on how to write a resume, click the text to the left. Perhaps the reason is that copywriters don’t often […]
How Changing Link Color Improved My Conversions Link colors, to the general public, are insignificant. That’s because to most people blue = link and not blue = weird. But there’s no law that says all links have to be blue. Webmasters just don’t take the time to experiment with link color. However, a couple months […]
Can’t Afford My Copywriting Course? I offer three price options for those interested in learning how to get copywritng clients quickly, so this copywriting course should be within everyone’s budgets. But if you’re just starting your career, I’ll give you the benefit of the doubt. Use the code desire when checking out to get $10 […]
What is a Copywriter — Differences in Writing Styles By asking “what is a copywriter” you are asking more specifically what a copywriter writes. After all, there are a lot of differences in writing styles and formats, with each type of “writing” job taking up a different style. Wrapping your head around the differences of […]
…When Writing Copy for Male Markets Here’s the problem with modern copywriting: It’s techniques are based on empirical results. Let me explain: Successful copywriters copy successful copy. Successful copy is copy with high conversion rates. Most copy is written for “the consumer.” “The consumer” is overwhelmingly female. Conclusion: Most copywriting techniques are based on what […]
If You Are Asking “What Does a Copywriter Do?”… Ahh… What does a copywriter do? This is usually first question that leads you on your path to becoming a copywriter. And while it’s not always an easy path, it is a good path. In short, copywriters use the written language to convince people to ACT. […]